Hale

A brand specialising in yoga gear & accessories.

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Role

Brand Identity

Amazon PPC Ads

Graphic Design

About The Brand

Hale makes apparel and gear for the modern everyday athlete. Since 2016, the brand has consistently introduced first-in-kind concepts for the Indian marketplace one product at a time. Each product is engineered with integrity, using a unique blend of performance materials and emerging technologies to help you in your active pursuits.

What We Did

Hale was challenged to create a brand identity that would appeal to a diverse audience while standing out visually and thematically in an oversaturated yoga gear category.Our Team worked closely with Hale to create a holistic brand with a clear and consistent approach across the brand identity, product naming, packaging and copywriting.

Results

  • An identity packed with visual personality and embraces the characteristics of the name Hale.
  • 102% increase in revenue after taking over the amazon pay per click campaign.
  • Multiple Sku's started ranking higher and gained organic visibility on amazon.

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J Y C T Y