Brand Identity
Amazon PPC Ads
Graphic Design
Hale makes apparel and gear for the modern everyday athlete. Since 2016, the brand has consistently introduced first-in-kind concepts for the Indian marketplace one product at a time. Each product is engineered with integrity, using a unique blend of performance materials and emerging technologies to help you in your active pursuits.
Hale was challenged to create a brand identity that would appeal to a diverse audience while standing out visually and thematically in an oversaturated yoga gear category.Our Team worked closely with Hale to create a holistic brand with a clear and consistent approach across the brand identity, product naming, packaging and copywriting.
