5 free marketing tools to use in 2021

May 11, 2020

As a marketer, you might not need lots of equipment to get started, but you certainly require lots for tools to keep going. ⁣
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For a medium and big-sized agency a cost of all subscriptions, memberships and apps reaches thousands dollars a month. ⁣
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What about beginner marketers and small business owners? ⁣
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There actually are cheaper and even free alternatives to the most famous industry tools. ⁣
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1) Uber Suggest Keyword Tool

Why To Use?

The Free version has almost all features required.
Easy UI. Definitely a plus for anyone getting started, especially since the dashboards are not as cluttered.
A great tool for keyword ideas & analysis.
Free Google chrome extension.
Monitoring broken links - helps optimize your Google ranking.

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2) Moz link Explorer

Why To Use?

See the links to any site.
Research competitor backlinks.
Estimating Page Authority and Site Authority.
Determine additional link opportunities to help grow inbound links to your site.
Can export results to Excel.
Allows filtering of links by link equity, followed and redirected links from both external sites and internal pages

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3) Trello

Why To Use?

Align Your Team On Tasks With Advanced Checklists
Trello can collate all of your tasks into lists and still enable you to get a great view of your entire day.
Time Tracking feature to increase productivity.
A great tool for project management.
It’s free! You can use right away after signing up at Trello.

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4) Hotjar

Why To Use?

Heat maps: You will be able to see where your users go, where they click…
Recordings of visitors: Video recordings of user sessions so you can see exactly what they are doing.
Conversion funnels: Tell you where users leave your sales funnel.
Form Analysis: Shows you how users interact with your forms to help you reduce errors.
Opinion polls: Allows you to ask users why they have (or have not) performed a certain action.
Feedback: Allows users to leave comments on your website or application, telling you what they like, hate or what causes them indifference.
Surveys: Reach users with forms asking for their opinion.

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5) Make My Persona Hubspot

Why To Use?

Simple guided experience of creating a visualization of your perfect customer.
It's easy to follow form layout makes persona building a stress-free process.
Many of the questions identify important pieces of personas that are often overlooked

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